Beyond Cuteness: The Big Challenges Facing Sanrio in the 21st Century
Sanrio, the name synonymous with adorable characters and heartwarming merchandise, has woven itself into the fabric of global pop culture. For many, the sight of Hello Kitty’s iconic bow instantly conjures feelings of nostalgia and childlike joy. From stationery and clothing to theme parks and collaborations with high-end brands, Sanrio has built a vast empire…