GeoffreyTheGiraffe

Introduction The scent of plastic, the cacophony of toy demos, and the vibrant colors of a thousand playthings – for generations, the name Toys R Us conjured up a world of childhood wonder. And standing tall amidst the aisles of dreams was Geoffrey the Giraffe, the brand’s instantly recognizable mascot. More than just a friendly…

Introduction Do you remember circling your favorite toys in the Toys R Us catalog, dreaming of the day you could finally have that coveted action figure, dollhouse, or video game? For generations, those dreams were brought to life under the seemingly perpetual smile and watchful eye of a friendly giraffe. More than just a mascot,…